Why is this shift vital?

• Competitive Advantage: Integrating the communication vision upstream of decision-making provides a major competitive advantage to the company's overall strategy. It's a must of the go-to-market strategy.

• Performance and Growth: Well-positioned communication contributes effectively, and at a controlled cost, to performance and growth. 

• End of the "Burden": Instead of being perceived as a cost or burden, communication can then demonstrate its direct effect on turnover (revenue). Show your clear value case enhances your value.

• Alignment & Culture: The business strategy becomes more effective when it is understood internally and externally. Developing a 360 communication strategy aligned with the company's strategy acts as a growth driver consistent with your raison d'être (purpose). Brand value starts with alignement and goes on with awareness.

In short: The key is to place communication at the right strategic level and momentum to guarantee an effective Return on Investment (ROI). From stakeholders to end-users, communications strategy is key.

3 Advantages for your Startup

✅ Save Time and Money: Targeted, efficient communication from the start to avoid costly mistakes and speed up traction. 

✅ Instant Credibility: A clear, professional positioning that reassures investors, KOLs and attracts talent. 

✅ Built-in Scalability: A modular strategy designed to grow with you, without starting from scratch at every stage

The 'How': Strategic Part-Time (Fractional) CCO for Startups

Startups often require high-level strategic expertise (Chief Communications Officer - CCO/Dir-Com) but cannot, or do not yet wish to, hire this profile full-time.

The Solution: Fractional CCO or Mission-Based Communication Director

I offer a Strategic Communication Director (CCO) on a part-time basis (fractional) or in mission modeto allow you to achieve this return on investment.

• Access to Expertise: You benefit from senior CCO expertise rooted in economic, financial, and technological challenges (AI), without the burden of a full-time, permanent hire.

• Targeted Strategy: The approach begins with a complete audit of the structure, decision cycles, and actions.

• Strategic Catalyst: I propose a unique approach aimed at integrating internal and external 360 communication as a strategic catalyst rather than an operational cost.

• ROI-Driven Roadmap: We jointly define a results objective closely linked to your business strategy. The goal is to instill the strategy into all workings of the company for a maximum positive communication effect.